Product Story & Guide

Brand History Royal Challenge (commonly known as RC) is a prominent brand of Indian whisky manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. The brand is known for its blend of Indian grain spirits, Scotch malts, and Indian malts, making it a distinctive "spirit whisky" or "Indian-made foreign liquor" (IMFL). Royal Challenge has been popular in India for many years, offering a balanced and approachable whisky for everyday enjoyment.