Brand History:
Jägermeister was developed in 1934 by Curt Mast in Wolfenbüttel, Germany. The brand originated from Curt Mast's passion for hunting, reflected in its name, which translates to "Master Hunter." The recipe is kept secret and remains unchanged since its creation over 80 years ago. Originally marketed for medicinal purposes, Jägermeister has grown into one of the most iconic herbal liqueurs worldwide.
