Brand History
Sterling Reserve B10 is a premium blended Indian whisky produced by Allied Blenders and Distillers (ABD), positioned in the ultra-premium segment of the whisky market. Competing directly with brands like Blenders Pride and Antiquity Blue, Sterling Reserve B10 offers a refined, smooth character and is crafted to cater to whisky connoisseurs. Its premium positioning is reflected in its composition, packaging, and the meticulous attention to the blending process.