History:
Seagram's 100 Pipers is a popular blended Scotch whisky brand owned by Pernod Ricard India Private Ltd. The brand dates back to 1965, created by master blenders Jimmy Lang and Allan Baille who carefully crafted a blend of 25 to 30 malt whiskies primarily from Scotland’s Speyside region, including malt from Allt a’Bhainne distillery. The name and imagery of 100 Pipers draw inspiration from the Scottish ballad "The Hundred Pipers," evoking the spirit of bravery and tradition. The whisky is widely marketed and popular across Asia, especially in India and Thailand, as well as in South America. It is one of the best-selling standard Scotch whiskies in Asia.
