Notice: This is the MSP set by the state government. Retailers may charge differently.
Tasting Notes
AromaRich & aromatic
PalateSmooth & balanced
FinishLong & satisfying
Product Story & Guide
Brand History
Founded in 1942 by Don Julio González, the brand revolutionized the tequila industry from the La Primavera distillery in the highlands of Jalisco. Don Julio was the first to plant agave further apart for better maturation and created the short bottle design to allow guests to see each other across the table, setting the standard for luxury tequila.