Brand History
Patrón Tequila is one of the most respected names in the tequila world, known for its artisanal craftsmanship and high-quality products. Established in 1989 by John Paul DeJoria and Martin Crowley, Patrón has grown to become one of the most recognizable premium tequila brands globally. Patrón El Alto was introduced as a high-end expression of the brand, made with a focus on craftsmanship and superior agave, providing a rich, smooth tequila experience with unique depth and complexity.
