Brand History
Disco Panda Hoppy Magic is a premium craft product launched by World of Brands (WoB), a "house of brands" focused on innovative beverages. The brand was introduced in May 2023 and was hand-crafted by Alok K Basu, one of India's most successful Master Brewers. Disco Panda represents a bold innovation in the strong craft category, combining the playful energy of disco culture with premium craft brewing techniques. The brand appeals to consumers seeking high-alcohol experiences with low bitterness and easy drinkability in a refreshing ready-to-drink format.