Product Story & Guide

Brand History 1965 Rum, full name 1965 – Spirit of Victory, Premium XXX Rum, is produced by Radico Khaitan, one of India's largest and oldest spirit manufacturers. Named to honor the sacrifices made by soldiers during the 1965 Indo-Pak war, it is a premium, full-bodied rum. The rum's popularity extends beyond civilian markets and is available in Canteen Stores Department (CSD) canteens for the Indian armed forces. Recently, a new variant, 1965 Espresso Coffee Dark Rum, was also launched.