Product Description

YELLO Designer Whisky blends Highland and Speyside Scotch malts with top-quality Indian malt whiskies. The Scotch components are aged in ex-bourbon oak barrels, providing the whisky with a unique balance of flavors. The whisky is marketed as a premium, bold fusion, with an innovative and contemporary design that appeals to a new generation of whisky drinkers. With its smooth, approachable profile, YELLO offers a balance of sweetness, oak, and a touch of warmth.

Style/Type

Blended Whisky (Cross-continental fusion)

Company/Producer

ABD Maestro, a subsidiary of Allied Blenders & Distillers, co-founded by Ranveer Singh

Stated Age

No Age Statement (NAS)

ABV

42.8%

Available Sizes

• 750ml

• 375ml

• 180ml

Label

The YELLO Designer Whisky label features a sleek and modern design, with a bright yellow bottle and a transparent “whisky window”, which visually showcases the whisky’s unique blend. This design-forward approach highlights the whisky’s contemporary and stylish nature, making it stand out in the premium whisky segment.

Market Positioning

YELLO Designer Whisky is positioned as a premium whisky in the super-premium segment in India, aiming to attract modern, youthful whisky consumers. With its bold flavor and eye-catching packaging, YELLO seeks to differentiate itself from other brands in the Indian market and compete with high-end Indian and international whiskies.

Distillery Location

India, produced by ABD Maestro (part of Allied Blenders & Distillers)

Awards

While YELLO Designer Whisky is relatively new, it has received attention for its bold fusion and modern design, with expectations for future accolades in premium whisky competitions.

Expression/Variant

Currently, the main expression of YELLO Designer Whisky is the cross-continental blend of Highland and Speyside Scotch malts with Indian malt whiskies. There are no other variants mentioned at this time, but the brand’s popularity may lead to future releases.

Aged Period/Cask/Release Year

YELLO Designer Whisky does not carry an official age statement, but it is matured in ex-bourbon oak barrels, giving it a smooth, mellow profile with a subtle touch of oak and sweetness.

Tasting Notes

Aroma

Soft aromas of vanilla and caramel, with gentle oak undertones that add depth to the nose.

Palate

Smooth, medium-bodied mouthfeel with a well-balanced blend of sweetness and warmth, creating a harmonious experience on the palate.

Finish

A bold, warm, and lingering finish, leaving behind a touch of sweetness that complements the whisky’s full profile.

Balance/Complexity

The whisky offers a balanced and approachable profile with smooth textures, sweet notes, and subtle oak influences. It provides complexity while remaining easy to drink, making it versatile for various occasions.

YELLO Designer Whisky price in Kolkata

FAQs

1. Who is the celebrity behind YELLO?
   Ranveer Singh, an Indian actor, is a co-founder and creative partner at ABD Maestro, contributing to the brand’s design and positioning.

2. Is it a Scotch?
   YELLO Designer Whisky is a cross-continental blend, featuring Scotch malts combined with Indian malt whiskies, but it is not a pure Scotch whisky.

3. What is the “whisky window”?
   The whisky window is a unique clear panel on the bottle design that allows consumers to see the liquid level, showcasing the whisky in a contemporary and design-forward way.

Signature Cocktail Recipes

Yello Mint Julep

• 60ml YELLO Designer Whisky

• 15ml Simple syrup (or 1 tsp sugar dissolved in water)

• 8–10 Fresh mint leaves

• Gently muddle mint with syrup in a glass. Add whisky and fill tightly with crushed ice. Stir briefly and garnish with a fresh mint sprig.

Yello & Coconut Soda

• 50ml YELLO Designer Whisky

• Top with chilled Coconut Soda

• Serve over ice for a tropical, sunset vibe drink.

The Designer Highball

• 60ml YELLO Designer Whisky

• 150ml Premium Soda or Ginger Ale

• Garnish with a lemon twist to complement the citrus and vanilla notes.

Approximate prices for information only. We do not sell/encourage alcohol or target minors. Drink responsibly if legal. Not affiliated with any brand/retailer. Indian prices are state-set MRP/MSP; actual retail prices may vary.