Product Description
White Mischief Vodka is a triple-distilled spirit made from neutral grain spirits, ensuring a clean backdrop for cocktails and easy consumption. After distillation, it is purified through charcoal filtration to guarantee smoothness and clarity. Its crystal-clear appearance and neutral flavor make it a versatile choice for various mixers, often used in vibrant, party-focused settings.
Style/Type
Vodka – A triple-distilled neutral spirit with a clean, smooth profile, perfect for mixing with a variety of cocktails.
Company/Producer
United Spirits Limited, a subsidiary of Diageo India, is the producer of White Mischief Vodka, offering a range of popular vodka variants designed for different occasions and drinkers.
ABV
42.8% ABV (85.6 Proof) – A balanced strength that provides a smooth, versatile spirit, ideal for mixing in cocktails or enjoying straight.
Available Sizes
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750ml Bottle
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375ml Bottle
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180ml Bottle
Label
The label of White Mischief Vodka reflects its youthful and high-energy branding, designed with vibrant colors and a fun aesthetic to appeal to its target audience.
Market Positioning
White Mischief Vodka is positioned as a youthful, accessible, and refreshing spirit, perfect for social gatherings, parties, and casual settings. Its affordability and versatility make it a popular choice for younger drinkers and those looking for a fun, easy-going vodka.
Distillery Location
Produced by United Spirits, White Mischief Vodka is distilled in India using a neutral grain base and a smooth filtration process, ensuring it meets the brand's high standards.
Awards
White Mischief Vodka has not been highlighted for specific awards, but it remains one of the largest-selling vodkas in India, well-known for its affordability and mixability.
Expression/Variant
This is the standard vodka expression from White Mischief, designed to be a clean, neutral spirit that pairs easily with a variety of mixers.
Aged Period/Cask/Release Year
White Mischief Vodka does not undergo aging. It is triple-distilled and charcoal-filtered to ensure it retains its smooth, neutral character and clarity.
Tasting Notes
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Aroma: Very clean and neutral with a faint hint of cereal grain.
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Palate: Light-bodied and straightforward with a slight medicinal crispness that is typical of traditional grain vodkas.
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Finish: Short and clean with a mild warmth in the throat, leaving a crisp, refreshing sensation.
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Balance/Complexity: A clean, smooth vodka with no overpowering flavors, designed for easy mixing and sipping.
White Mischief Vodka price in Kolkata
| Volume | Price |
| 180 ml | ₹190.00 |
| 375 ml | ₹350.00 |
| 750 ml | ₹680.00 |
FAQs
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Is it better than Magic Moments? White Mischief is often seen as a more "traditional" neutral vodka, while Magic Moments is known for its wide variety of fruit flavors.
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Is it gluten-free? Yes, White Mischief Vodka is a grain-distilled spirit, and the distillation process removes gluten proteins.
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Who is the brand ambassador? Historically, White Mischief has used Bollywood stars and models in its campaigns, featuring prominently in cricket and lifestyle sponsorships.
Signature Recipes
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The Classic Screwdriver: 60ml White Mischief vodka topped with fresh orange juice and ice for a refreshing, simple drink.
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Mischief & Tonic: 60ml vodka with tonic water and a heavy squeeze of fresh lime to cut through the alcohol for a crisp, light cocktail.
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Party Punch: Use White Mischief Vodka as a base for large-batch fruit punches with pineapple, cranberry, or guava juices.
Approximate prices for information only. We do not sell/encourage alcohol or target minors. Drink responsibly if legal. Not affiliated with any brand/retailer. Indian prices are state-set MRP/MSP; actual retail prices may vary.
