White Mischief Ultra Pure Vodka

White Mischief Ultra Pure Vodka is a value-segment grain vodka made from extra neutral alcohol derived from grain mash or grain molasses. Triple-distilled and filtered through carbon purification. Unflavored. Bottled at 42.8% ABV (standard Indian strength; 37.5% for select export markets). Crystal clear, colorless. Available in 750ml, 375ml, and 180ml sizes. Launched in 1996; historically held 46–48% market share in Indian regular vodka segment.