History
IQ London Dry Gin originated in London with a rich heritage tied to the city's historic gin production, evolving as a classic London Dry style that emphasizes high-quality botanicals and traditional distillation methods. Introduced in 2015 as a relatively new entrant in the global gin market, it has gained popularity in India for its balanced profile, achieving significant sales growth and aiming for a 15% market share increase by 2025 while maintaining its roots in London's distilling legacy.