Brand History:
Jägermeister Cold Brew Coffee Liqueur was launched in 2019 as an innovative brand extension of the original Jägermeister herbal liqueur, which has been produced since 1934. This modern variant represents Jägermeister's strategy to diversify its portfolio while maintaining its heritage of herbal liqueur craftsmanship. The product was developed to appeal to contemporary consumers seeking new taste experiences that combine traditional herbal complexity with the contemporary appeal of cold-brewed coffee. Currently available in select markets including the USA, UK, and duty-free stores globally.
