Brand History
Hornitos was launched on September 16, 1950—Mexican Independence Day—by Don Francisco Javier Sauza as a bold, revolutionary expression honoring Mexican heritage and pioneering spirit. The name "Hornitos" derives from Don Cenobio Sauza's revolutionary innovation in the 1890s: cooking piñas in small brick ovens ("hornitos" meaning "little ovens") rather than over open flames, creating the definitive flavor differentiation between tequila and mezcal. Hornitos was conceived as the first Reposado tequila in history (created before the "Reposado" category was officially recognized), representing Don Francisco's bold reinterpretation of what tequila could achieve through barrel-resting innovation. With 75 years of unbroken heritage since 1950, Hornitos remains a testament to creative tequila craftsmanship and has become one of the world's most recognized 100% agave tequila brands, currently produced under Suntory Global Spirits' stewardship (acquired by Suntory Holdings, Japan, in 2005).
