Brand Heritage
Arturo Lomeli founded Clase Azul in 1997 at age 23 as a bar owner in Guadalajara, driven by a vision to create premium tequila honoring Mexican heritage. Initially challenged with market penetration, Lomeli pursued marketing studies, realizing presentation mattered as much as quality. He reimagined the brand around iconic hand-painted ceramic bottles, launching the reposado expression in 2000, which rapidly gained global recognition for superior craftsmanship and cultural authenticity.
