Product Story & Guide

Brand History Imperial Blue Whisky, also known as Seagram's Imperial Blue, is one of the most popular and affordable Indian blended whiskies. Originally part of the Seagram's portfolio, it was acquired by Pernod Ricard in 2002 before being acquired by Tilaknagar Industries. The brand has since become widely recognized for its smoothness and availability across India, making it a favorite for casual consumption and mixed drinks.