100 Pipers Brand Overview
100 Pipers is a popular blended Scotch whisky known for its smooth and lightly smoky taste. It is made by blending 25 to 30 malt whiskies from Scotland, mainly from the Allt-a-Bhainne distillery.

100 Pipers Deluxe Blended Scotch Whisky

History & Founding
Launched in 1965 by Seagram’s, the brand’s name comes from the Scottish ballad “The Hundred Pipers,” telling the story of Bonnie Prince Charlie’s 1745 uprising led by bagpipers.

Founder & Current Leadership
Seagram’s originally created 100 Pipers. Today, it is owned by Pernod Ricard, a French spirits company led by CEO Alexandre Ricard.

Availability: Countries & Branches
100 Pipers is bottled and sold mainly in India and Thailand. It is also available in parts of Asia, South America, Europe, Africa, and the Middle East.

Types of Whisky Produced
The brand has standard blended Scotch, plus premium 12-year-old and 8-year-old malt versions, combining flavors of fruit, spice, and soft smoke.

100 Pipers Blended Scotch Whisky 12 Years

Market Presence & Notable Facts
It’s the second-largest Scotch whisky in Asia and has sold over a million cases annually in India alone, making it very popular among young adults.

Sources 

Wikipedia, ScotchWhisky.com, Pernod Ricard website, LivCheers, The Whisky Exchange